SEO (Search Engine Optimization) refers to the process of improving a website’s visibility on search engines like Google, Bing, or Yahoo. The goal is to optimize the website’s content, structure, and performance to appear higher in search engine results for relevant keywords.

Benefits for Clients:

1. Increased Traffic: Higher rankings lead to more clicks and visitors.
2. Brand Credibility: Being on the first page of search results builds trust with users.
3. Cost-Effective Marketing: Organic traffic is free compared to paid ads.
4. Better User Experience: SEO improves site speed, navigation, and mobile responsiveness.
5. Local Reach: Local SEO can attract nearby customers.